Innerlogue Therapy & Psychology is in the process of expanding its services and reach. The company seeks a comprehensive analysis to understand the current business landscape and identify opportunities for growth. The project involves conducting thorough market research to assess the demand for therapy and psychology services in new areas. Learners will analyze competitor strategies, identify potential client demographics, and evaluate market trends. The goal is to provide actionable insights and strategic recommendations that align with Innerlogue's mission and values. This project will allow learners to apply their knowledge of business analysis, marketing strategies, and research methodologies in a real-world context.

The deliverables for this project include a detailed business overview report, a market research analysis document, and a set of strategic recommendations for Innerlogue's expansion. The team will also create a presentation summarizing their findings and proposed strategies. These deliverables will provide Innerlogue with a clear roadmap for successful expansion into new markets.