This experience focuses on leveraging the skills acquired in supply chain management to address real-world challenges faced by companies. Learners are equipped with the ability to analyze and optimize supply chain processes, ensuring efficiency and cost-effectiveness. By applying their knowledge, they can assist companies in improving logistics, inventory management, and supplier relationships, ultimately enhancing operational performance.

The project is to help the company to refine its website and improve its digital advertising performance. Students need to access the company's Google Analytics data and digital advertising data. Based on the Google Analytics data, students will conduct a comprehensive evaluation of the company's website, including the strengths and weaknesses of the website's navigation structure, page layout, content, search engine optimization settings, etc. and will provide concrete suggestions to improve the website. Students will investigate the company's historical advertising performance and propose an implementation plan for a two-week digital ad campaign. The company decides the objectives and the budget of the campaign and will provide the ad content. Students will design keywords/target audience settings, the bidding strategy and the daily ads schedule. The company will select one from the students' plans and execute it. The campaign performance will be counted in students' grades.

The DeGroote School of Business at McMaster University invites employers to collaborate with senior students enrolled in the MBA O734 Supply Chain Management course. These learners are building expertise in supply chain design, management, and optimization. They are equipped with analytical and software tools necessary for solving complex supply chain problems and are learning to align operational and competitive strategies. Throughout this project, students aim to develop solutions that improve coordination, inventory management, and overall supply chain performance. Employers are expected to engage in regular communication with the students, provide necessary project information, offer guidance, attend the final presentation, and give constructive feedback on the students’ work through the Riipen platform.

The DeGroote School of Business is proud to present a unique opportunity through our course, Data Analytics with Python . Our students in our Master of Business Administration program, will be equipped with comprehensive skills in Python programming and data analytics. They are prepared to tackle real-world business challenges by performing data preprocessing, visualization, exploratory data analysis, and building statistical and machine learning models. This hands-on experience is designed to produce data-driven business decisions and valuable managerial insights. Employers participating in this experience are expected to engage in communication with the learners, provide necessary information for the project's success, attend the final presentation virtually, and offer constructive, professional feedback through the Riipen platform. Your guidance will be instrumental in shaping the future of these aspiring data analysts.